In 2012, political ad spending online has skyrocketed. Even with total campaign spending increasing astronomically, as a percentage of total campaign spending, online ad spending has doubled since 2008. [source: ReTargeter] For more check out our infographic on the digital campaign landscape:
Where you want... when you want. Norton Small Business
Some call him a hero. Others say he’s a traitor. Opinions are divided over Edward Snowdon, the former intelligence contractor who leaked secrets about the extent of US and British government surveillance of telephone data and Internet usage. [source: Australian Businesswomen's Network] However, whatever you think of Snowden, one thing is for sure... he reminded
Digital marketing isn't the next big thing... it's the biggest thing happening in the marketing world right now. A recent survey by marketing optimization firm ThinkVine found that more than half of marketing executives expect to spend more of their budgets on digital advertising than on traditional advertising — like TV ads and radio plugs
Technologies that were once seen as experimental have quickly become the lifeblood of successful companies across the globe. Mobile, cloud, social media, virtualization and big data – once considered hot technology trends worth exploring – have moved well beyond the stage of experimentation. [source: Accenture] They are proven tools that have given birth to