A New Kind of Consulting Business Strategy& CEO Cesare Mainardi and PricewaterhouseCoopers International Chairman Dennis Nally discuss how Strategy& and PwC will lead the way in changing the consulting industry, for good. Big Digital Trends Shaping The Future Looking to give your company a digital edge? Focus on the top three digital trends shaping the
The primary objective of integrated digital marketing is to establish an online presence across Web, social, and mobile that properly reflects your company’s vision and values. This begins with a powerful brand message that is clearly communicated through a well-built Website and translates seamlessly across all social platforms & devices. First, your organization must define
A New Brand Font for a Digital World With the average person spending 9 hours a day reading from a screen, Intel took on the challenge of designing a proprietary font optimized for the world we live in.
Defining Brand Evolutions to Better Shape Customer Experiences As the media and behavior landscape evolves to include connected physical, digital, and social experiences, brands and businesses must understand how to meaningfully adapt to create value. [source: Liesje Hodgson @liesjeh & Forest Young @ten_ten, Interbrand] This means a willingness to get out of the way when
Your online presence is a direct reflection on your real-world business. If your small business is growing, your Website has to grow along with it. Letting one trail behind the other is tantamount to leaving money on the table. Yet many small-business owners don't understand the importance of their digital initiative. Businesses that understand