The good, the bad and the ugly of the digital revolution’s destructive impact on jobs Your great-grandchildren will benefit from today’s upheaval, but many alive today will suffer. [source: Washington Post] Today we straddle two remarkably different worlds. On one side sits hotels, taxi cabs, newspapers and the dog-eared atlas stuffed in your glove box.
Digital disruption will impact businesses that can’t keep up It’s an overplayed phrase, but in the world of technology, it’s true the only constant is change. For consumers, this is great. The rapid rise in new gadgets, toys and devices means there is always something fresh to attract their attention. [source: Talent] For businesses however,
What’s the plan? U.S. advertisers’ spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, according to Forrester’s latest estimates based on its ForecastView model. That means a lot more businesses are going to be in need of an effective digital marketing plan.
If you’re a startup with a tight budget, digital marketing offers you more than traditional marketing routes. Simon Burckhardt, UK managing director at Vonage, shares practical tips to make a big online impact with limited budget. “A few things have been learned from our small and home business customers about online marketing on a shoestring.
A recent survey shows that more than half of small businesses don't have Websites. Here's their excuse. [source: Inc.] It's cheap. It's easy to do. And it can take less than 20 minutes to set up. Yet more than half of all small businesses still don't have a Website. "It's just ridiculous," says Jim Blasingame,