Creating new business models where digital meets physical Businesses today are undertaking digital transformations, rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. The challenge for business is how fast and how far to go. [source: IBM] Business leaders have long used information technology to
There’s a lot of noise out there…in fact it’s down right deafening. In a culture where businesses are constantly competing for customers’ attention both on and offline, it can be challenging for any business—big or small—to stand out from the crowd. [source: Jennifer Miller, Colorado Biz] There are, however, a few strategies you and your
The way people spend their leisure time is changing, and successful marketers change their marketing plans to shift with consumers. According to an article by Mya Frazier for Forbes, Lexus chief marketing officer Dave Nordstrom said that 50 percent of the brand's marketing budget goes to digital and emerging technologies. [source: Chron Small Business] Luckily
What’s the plan? U.S. advertisers’ spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, according to Forrester’s latest estimates based on its ForecastView model. That means a lot more businesses are going to be in need of an effective digital marketing plan.
With so many digital marketing tactics and channels being used today, it’s important to make your Website the hub of all your online efforts. Rather than operating in silos, your digital efforts should be fully integrated—with your Website serving as the home base. By now you have (hopefully) read many of our blog posts saying