2015 Digital Marketing Survey How are small businesses adapting to the digital marketing realm? [source: Clutch] An online presence is increasingly significant and small businesses can immensely benefit from a digital marketing strategy. Clutch conducted a survey to determine the digital marketing tendencies of small businesses, including digital marketing budget, Website creation and updates, mobile
Demand for products and services are driven by corporate profits, regional and global expansion, and the overall health of the U.S. economy. Although some of these purchases are necessary, many of them can be postponed during economic downturns. Although consumers still commonly rely on word of mouth to find the products and services they want
To say that the marketing industry is evolving is a given. Yet, not all marketers are keeping up with the times. According to the “State of Digital Marketing Survey Summary Report” by Ascend2 and its research partners, 40% of the 275 marketing professionals surveyed cite lack of internal skills or training as their most significant
You Need a Mobile Ready Website and Here’s Why. In 2015, Google announced two major algorithm changes that will increase the importance on having mobile friendly content. Starting April 21, Google will increase the weight of mobile-friendliness among their ranking factors. It is worth noting that there will not be varying degrees of mobile readiness,
Even if you're not planning on selling online, a well-crafted site is essential for any business. Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a Website? A: That's a good question. In fact, it's one of the most important and