How many times have you heard this or a variation of it? "We tried _____ marketing tactic. It doesn’t work." [source: Bloomberg Business] While it may be true that a given approach is ill-suited for a particular industry, audience, or situation, in my experience the tactic is less often to blame than the implementation of
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Small businesses usually can’t afford the lavish marketing budgets that bigger brands take for granted. That’s why small business owners must be creative, determined and compelling in their marketing efforts. The good news is that there are plenty of marketing methods that will generate great results for your business. You can start with getting a
If your business Website isn't optimized for mobile, then you're ultimately losing sales. Research shows that 57 percent of mobile users will abandon your Website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn't optimized for mobile devices. [source: The Huffington Post]