New Clients. New Business. Tapping into your network and staff's know-how may help you find new clients and boost sales. [source: Open Forum] No matter how carefully we plan, or how hard we work, there are times when we may find ourselves with a need for a cash infusion. Sure, you could pay for some
Lest you think you’re the only one peddling faster, you’re not. Ask a random assortment of folks in the marketing world and they’ll likely tell you they feel the same thing. It’s simply becoming harder to win new business. [source: Forbes] This is not just the case for what’s referred to as “traditional” agencies, but
The book, “What Do Women Want? Adventures in the Science of Female Desire” by Daniel Bergner is moving up the charts. The title and reviews like this from The Atlantic, “…Shatters many of our most cherished myths about desire” got me thinking about what the new clients you want desire. [source: Peter Levitan] If you
The Michael Gass Interview There is one constant in the ever-changing world of marketing agencies – the need to constantly develop new business. [source: Branding Magazine] To discover out what agencies need to do now to find and win new accounts, we turned to Michael Gass, an author, speaker and leading consultant to advertising, digital,
Public relations agencies face more competition and longer odds in winning clients. Different types of agencies are invading PR turf, including SEO firms, digital agencies and social media firms. [source: Cyber Alert] The key to winning a client is to position the agency, whether it’s an ad agency or PR agency, as the best fit