Pointers For Starting Your Own Creative Agency James Bull (Co-founder, Moving Brands) on when to take risks, how to win work and why you need to pick a leader. [source: FastCoDesign] I often get asked how I started Moving Brands, or how you start your own creative business. To those just out of school, I
How does a brand story impact customer experience? On Brand Matters we ask Lisa Kane, Strategy Director, how a brand story can impact customer experience and keep them coming back for more. London: What is simplicity? Siegel+Gale team members in the London office discuss what simplicity means to them. What makes a simple brand architecture?
A New Brand Font for a Digital World With the average person spending 9 hours a day reading from a screen, Intel took on the challenge of designing a proprietary font optimized for the world we live in.
Defining Brand Evolutions to Better Shape Customer Experiences As the media and behavior landscape evolves to include connected physical, digital, and social experiences, brands and businesses must understand how to meaningfully adapt to create value. [source: Liesje Hodgson @liesjeh & Forest Young @ten_ten, Interbrand] This means a willingness to get out of the way when
Infographics is an educational, entertaining and useful tool. Within the last decade infographics have become an increasing trend. In fact, from 2010 to 2012, infographic search volumes have increased over 800%. Suffice it to say, that’s an outstanding trend. But, what exactly are infographics and should you use them For the uninitiated, infographics “are graphic