How does a brand story impact customer experience?
On Brand Matters we ask Lisa Kane, Strategy Director, how a brand story can impact customer experience and keep them coming back for more.
London: What is simplicity?
Siegel+Gale team members in the London office discuss what simplicity means to them.
What makes a simple brand architecture?
We sat down with Russ Meyer, our Global Head of Strategy and Insights, to talk about what makes a simple brand architecture and how it can help brands to interact with their customers.
New York: What is simplicity?
We asked our Siegel+Gale colleagues in New York to tell us what “simplicity” means to them. Here is what they had to say.
Why is brand purpose critical?
We sit down with Jason Cieslak, President, Pacific Rim and ask him why purpose is so critical—inside and out—in an organization, and how it differs from other brand expressions.