Publishers Need a Plan to Engage the Audience and Make Money -- With Pictures It's starting to feel as if this photo frenzy isn't just a passing phase. Maybe there's some inescapable human affection for pretty pictures. We just can't help ourselves. [Chas Edwards, AdAge] As Antony Young, CEO of Mindshare North America, put it in his recent column
The image-sharing site Pinterest has been constantly in the news for the last few months. At first glance, the site seems to be nothing more than a place to share photos of shoes, recipes and crafting ideas arranged on aesthetically-pleasing Pinboards, but according to a study by Shareaholic, the site now drives more referral traffic than Google Plus, YouTube and LinkedIn combined. [openforum] So
Many Eyes IBM 60 Second Social Video A 60 second social story about developing and refining ideas, gaining insight and sharing through community; all based on the premise that many sets of eyes are better than one!
As our global network of people becomes more instrumented, interconnected and intelligent, dramatic shifts are taking place. The ways in which people interact, relationships form, decisions are made, work is accomplished and goods are purchased are fundamentally changing. [source: IBM] Consumers now wield unprecedented power over how brands are perceived and purchases are made.
Turn social insights into action by creating dialogs, building advocacy and improving loyalty. Social media is a fundamentally new type of marketing, but it is still marketing; at its core is the requirement to engage and connect with customers in interactive dialogs. IBM® Enterprise Marketing Management (EMM) solutions can help improve return on investment (ROI)