There are a number of reasons (no money, no experience, no guarantee, we’ve never done it that way before...) why businesses are afraid of social media. Here are a few reasons why they shouldn’t be: — Here to stay. Social media is not a fad. It’s not something we’ll forget about. Businesses may come
Are you thinking about entering the world of social media but not sure where to start? Do you wonder how it can make a difference to your organization? When it comes to communication strategies, many nonprofits have tended to stay with the familiar one-way message through direct mail, print newsletters, a fundraising event, email
With all the hubbub surrounding social media, the focus and onus has been on how a company can generate sales using social media marketing. However, a recent survey by Demandbase found that a company’s Web site is the number one source of new sales leads. Moreover, the study found that the business Web site
It’s easy to fall into the trap of using social media tools to issue sales pitch after sales pitch, or just to advertise new posts on your blog without adding anything else of value. There is no doubt that social networking Websites can be used effectively for this, but only when used in conjunction
Times are tough for the economy. Even if your law firm hasn’t experienced a decline in business, you’ve undoubtedly heard about other businesses that are taking a hit. Some law firms have laid off attorneys. Partners are taking pay cuts. Other firms want to merge in an attempt to save themselves. The depressed economy isn’t