If being the best in the industry were enough, 80 percent of small businesses wouldn’t fail. The unfiltered truth is that, in order to build a thriving and profitable business, you must not only be the best at what you do, you must become the best at selling and marketing what you do. [source: Bizjournals.com]
There is a “somewhat” popular point of view among a segment of small business owners... that marketers don’t matter or marketing doesn’t matter anymore. [source: Small Business Forum] There are many clichés I’ve heard: “all my business comes by referral,” “I never spent money on marketing and my business grew,” “marketing wastes money,” “I see
Get Noticed in Today's Crowded Marketplace You can surpass the marketing efforts of your larger counterparts--without spending beyond your means. [source: Inc Magazine] Although being a small or medium-sized business can feel daunting when compared against bigger, longer-established corporations, there are definitely ways SMBs can still stand on equal footing--maybe even surpassing their larger counterparts--without
Unlike traditional approaches to marketing where you specifically target prospects with direct response offers, engagement marketing allows your audience and potential customers to interact with you and shape how they would like to communicate with you. Engagement marketing begins when an interested person takes an action to begin an interaction with you. Engagement means someone
Digital marketing is a popular topic and that’s not likely to change as we enter the new year. Still, there are some businesses that don’t think it’s worth the time and money, wrongly assuming that digital marketing is just a fad. [source: AllBusiness] This contributes to the fact that 39 percent of American small businesses