Here are eight reasons to use Twitter to promote your business: 1. Stay on top of industry trends. Follow authorities in your industry, including authors, trade associations, and related organizations so that you’re always learning. 2. Attract your target audience. Find them, exchange tweets with them, share information with them. Twitter is an active community
Retailers are being challenged. To grab the attention of savvy consumers in a competitive and digital marketplace, small “best-in-class” retailers are rolling out cross-channel strategies that engage shoppers. Today’s consumers are increasingly turning to social media to find the information that influence their purchasing decisions, as well as share their own retail experiences with
Shop.org has blogged about a study on the impact of social networks and group buying on shopping. Online consumers are actively following retailers on social media sites, and half of them are clicking through to their online store. They want to hear about deals and coupons, as well as product info, new ideas and trends,
Research shows that when consumers have a bad experience, they will not come back. And now, more than ever, unhappy consumers are turning to the social Web to share their complaints. However, retailers have an opportunity to fight back and use social media to turn unhappy customers into brand advocates. [source: Harris Interactive, 2011] The
Using social media is not about selling eBooks. It is about reaching customers and building stronger relationships. [Booksellers Association Book Industry Conference 2010] Be yourself. People have relationships with people and not bookstores. Create profiles that are true pictures of what you do and who you are. The more open you are about your interests