Retailers Start Pumping Pinterest

A recent study has shown that since mid-February, major retailers have begun promoting their Pinterest pages more actively. In fact, the number has risen from 0% to 24% in just two months. The new social network has grown in leaps and bounds with women in particular, and it’s no surprise to see major brands attempting

By |2012-04-18T17:15:31+00:00April 18th, 2012|retail, social business, social media|0 Comments

Independent Bookstores: Staying Competitive

If you’re reading this, you’re probably at least tangentially aware of what happens among readers, writers, publishers, and booksellers when someone says the word “Amazon.” People get emotional. Of course, Amazon’s Kindle has revolutionized the booming e-book market over the past few years, and you can obsessively check your sales against that crappy no-good Billy

By |2012-04-12T18:26:44+00:00April 12th, 2012|retail|0 Comments

As Textbooks Go Digital, Campus Bookstores May Go Bookless

As students cut costs by buying books from cheaper online retailers or by downloading e-textbooks, campus bookstores sell fewer and fewer textbooks. That's triggering an identity crisis for one of the oldest institutions on campus and leading some college officials to ask: If textbooks go digital, does the campus even need a bookstore? [Jeffrey R.

By |2012-04-12T17:57:47+00:00April 12th, 2012|retail|0 Comments
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