What The Amazon Effect Means For Retailers It’s no secret that people are spending more and more time online. It’s also no secret that much of that time is spent, well, spending. [source: Forbes] However, a lot of the money going to online retailers is money that used to go to brick-and-mortar businesses. Amazon may
Adobe, Razorfish & RazorShop Harnessing the power of Adobe Marketing Cloud, Razorfish illustrates their RazorShop Solution that delivers a personalized in-store experience to compliment the personalization that your customers already experience online. Connected Retail Experience Retail Innovation Razorfish Connected Retail Platform
Holiday traditions tend to stay the same every year, while holiday marketing is an entirely different story. Shopping for the holidays is about to go full-throttle in the next week, with the National Retail Federation is reporting sales in November and December to grow by $82 billion, a 13-15% increase from 2012. And nearly half
Any consultant knows that more traffic to your brick and mortar retail store means more sales. But when people ask how they can attract more customers, they often forget about their Website. And that is a big miss. This simple fact has left a lot of smaller boutique retailers left in the dark when they
Internet advertising gives in-store and online retailers a lot to happy about this season. Normally, when people think about reasons to be thankful during the holidays, thoughts turn to family, friends and the things in life that truly matter. [source: Inc Magazine] And while that's all well and good, there are also reason for business