Mobile Ready for 2016

2016 is coming up fast, so you’re already thinking about how to grow your business next year. If your business strategy doesn’t include a mobile version of your Website, you’re already missing out on hot leads. It’s time to turn the mobile Web into a lead generation machine for your business. Not convinced it’ll be

By |2015-12-01T19:09:53+00:00December 1st, 2015|mobile|Comments Off on Mobile Ready for 2016

Optimize Your Website for Mobile

If your business Website isn't optimized for mobile, then you're ultimately losing sales. Research shows that 57 percent of mobile users will abandon your Website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn't optimized for mobile devices. [source: The Huffington Post]

By |2015-10-22T14:41:06+00:00October 22nd, 2015|B2B marketing, B2C marketing, mobile, responsive, WordPress|Comments Off on Optimize Your Website for Mobile

Is your mobile marketing too precise?

How over-targeting can under-deliver Every advertiser should add mobile to their marketing mix – period. Mobile increases the overall performance of campaigns across all channels. In a recent study, we found that consumers who see ads in multiple channels convert 24 percent more often than those who see them in one channel. by: Maureen Little,

By |2015-10-16T12:44:02+00:00October 16th, 2015|marketing, mobile|Comments Off on Is your mobile marketing too precise?

What is the Digital Business?

Macy's digital business is "nothing short of explosive." Mike Robinson, SVP of Technology for Macys.com and Bloomingdales.com describes the explosive growth of Macy's on-line retail business using HP Autonomy's web content management solution. Digital is a Business Necessity Datamatics can help you embrace digital technology as a strategic imperative. Every Business is a Digital Business.

By |2015-04-17T21:52:00+00:00April 17th, 2015|digital, mobile, technology|Comments Off on What is the Digital Business?

Mobile Technology Fact Sheet

Highlights of the Pew Internet Project’s research related to mobile technology. [source: Pew Research Center] As of October 2014: 64% of American adults own a smartphone. As of January 2014: 90% of American adults own a cell phone 32% of American adults own an e-reader 42% of American adults own a tablet computer Some smartphone

By |2015-04-09T12:39:04+00:00April 9th, 2015|B2B marketing, B2C marketing, mobile, technology|Comments Off on Mobile Technology Fact Sheet
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