In the office. On the train. Walking down the street. At the airport. Everywhere you look, people are glued to their smartphones. In a relative short time, smartphones have moved from a luxury item to an indispensable part of everyday life and doing business. Mobile usage has skyrocketed and is still growing. But some businesses
IBM Marketing Solutions IBM Marketing Solutions help you attract, delight and grow the loyalty of customers by enriching the ways you engage each of them. IBM Marketing Solutions are a set of integrated tools that empower marketing, ecommerce and customer service teams to identify the customers and moments that matter most, and to rapidly apply
Like business owners, corporate executives and entrepreneurs, today’s customers are always on the go. That’s especially true for working professionals. Thankfully, a growing number of mobile and online solutions make it simple to connect with, engage and promote your business to them virtually anytime, anywhere. [source: Mobile Business Insights] Here are five mobile marketing tips
Small Businesses Need a Mobile-Optimized Website These days an increasing number of users are using their smartphone and mobile devices to surf the Web. Mobile Internet usage is projected to overtake desktop Internet usage by 2014. (Source: Microsoft Tag). Furthermore, ComScore.com reported back in January that mobile devices accounted for 55% of Internet usage in
Don't fear the cost or complications of mobile technology. Smartphones and small business are a match made in heaven. “How’s your mobile marketing strategy coming along?” This was a question posed to a group of small-business owners and their responses varied from “What strategy?” to “that’s for the big guys with lots of resources.” Not