IBM Marketing Solutions
IBM Marketing Solutions help you attract, delight and grow the loyalty of customers by enriching the ways you engage each of them. IBM Marketing Solutions are a set of integrated tools that empower marketing, ecommerce and customer service teams to identify the customers and moments that matter most, and to rapidly apply those insights to develop and deliver personally rewarding brand experiences.
Microsegments and Cognitive
Many digital startups deliver amazing customer experiences because they focus exclusively on a very specific market niche, unlike larger companies, which find advantage through scale. The problem for big companies is that these smaller startups rapidly expand out of their niche and win away more and more customers. Increasingly, executives are turning towards cognitive computing to analyze vast amounts of customer data in order to identify and serve micro-segments and prevent startups from gaining a strong foothold.
The Language of Security
Watson for Cyber Security uses cognitive technology and deep domain expertise to detect and stop security breaches before they cause damage, at a speed and scale never possible before. Unlike programmable systems, cognitive technology is based on training systems that can understand, reason and learn to sense what’s coming – then communicate that in natural language.