Digital transformation offers an unparalleled opportunity for small and midsize companies to get bigger, more nimble and turn the tables on much larger competitors. [source: Forbes] When everything is digitized and tracked, businesses can work directly with suppliers and customers while improving control over their business. Adapting to a Digital Marketplace To better understand how
Digital transformation has impacted nearly every person and business on Earth in some way. [source: Digitalist Magazine] For small and midsize companies, digital transformation has brought unimaginable opportunity to become more nimble, expand, and turn the tables on much larger competitors. When everything is digitized and tracked, businesses can work directly with suppliers and customers
As we hurtle through yet another year, there’s still a great divide between two kinds of small business owners: those who have business Websites and those who don’t. [source: Score] Fortunately, small businesses are realizing the importance of a business Website. Nearly two-thirds (64%) of small business owners in Clutch’s 2018 Small Business Survey have
There is a “somewhat” popular point of view among a segment of small business owners... that marketers don’t matter or marketing doesn’t matter anymore. [source: Small Business Forum] There are many clichés I’ve heard: “all my business comes by referral,” “I never spent money on marketing and my business grew,” “marketing wastes money,” “I see
Small businesses are an integral part of our economy. Every business aims to solve a problem and create value in doing so. This is particularly true of small businesses. They provide a service or product that meets local needs and can fulfill requirements for larger businesses. [source: Inc Magazine] The benefits of small businesses are