We know today’s customers are more demanding than ever. They know what a good customer experience is and they expect it from everyone they do business with. They no longer compare you only to your direct competitor, they compare you to the best service and experience they have ever had – from anyone or any
Let’s face it. Almost everyone has gone digital—from businesses, governments, and yes, your customers. Based on the Ericsson Mobility Report, there were 2.6 billion smartphone subscribers in 2015 around the world and researchers expect the rate to grow to about 6.1 billion by the year 2020. [source: Transcosmos] While your customers are probably online all
It might seem like the move towards a world run by technology and automation would make brands more distant from the consumers it used to connect with more personally. But in fact, the opposite is actually true. [source: Clickz] Digital transformation has been at the forefront of many business discussions over the past several years.
Digital transformation must-haves for success in the digital age Businesses today must continuously drive digital transformation to maintain an edge and stay relevant in rapidly changing markets. [source: WalkMe] But just like any large undertaking, there are several things you must have in order to ensure success. Consider this your checklist of digital transformation must-haves:
Bringing the customer experience into the digital age Today’s customers shop online. [source: Mitel] They check their healthcare test results online. They text, tweet, or use a browser to make reservations at hotels, airlines, and car rental agencies, and to purchase tickets to sporting or cultural events. They check into hotel rooms and airline flights