Let’s face it. Almost everyone has gone digital—from businesses, governments, and yes, your customers. Based on the Ericsson Mobility Report, there were 2.6 billion smartphone subscribers in 2015 around the world and researchers expect the rate to grow to about 6.1 billion by the year 2020. [source: Transcosmos] While your customers are probably online all
How to improve customer experience in the digital age In today's business climate, companies need to ensure an excellent customer experience across all their channels to remain competitive, but how is this possible in a digital-first world? [source: The Telegraph] Increasingly, customers engage with brands across a number of channels while competition from all quarters
Digital transformation must-haves for success in the digital age Businesses today must continuously drive digital transformation to maintain an edge and stay relevant in rapidly changing markets. [source: WalkMe] But just like any large undertaking, there are several things you must have in order to ensure success. Consider this your checklist of digital transformation must-haves:
Bringing the customer experience into the digital age Today’s customers shop online. [source: Mitel] They check their healthcare test results online. They text, tweet, or use a browser to make reservations at hotels, airlines, and car rental agencies, and to purchase tickets to sporting or cultural events. They check into hotel rooms and airline flights
Customer service has evolved significantly since the emergence of multinational, Web-based companies. Instead of in-store returns or other traditional avenues of consumer feedback, the bulk of customer-business communications is now centered around the Internet. [source: Cox Business] This doesn’t mean, however, that e-commerce companies can afford to ignore customer feedback. In fact, the opposite is