Small business owners know that their customers are headed online. That’s why you’re working hard to create a Web site that attracts customers, understands their problems, and sets your business up as the answer to that problem. But how do you know if your site isworking? If it’s meeting the objectives you originally set out
Make Social Media Work for Your Business In today's competitive, 24/7, global, on-demand, consumer-centric world... newspaper and Yellow Pages ads are gone, replaced by social media “media designed to disseminate through social interaction.” What that means is that the people aiming the messages and the people receiving the messages are working together to create
A company blog is a great way for brands to interact with customers and set themselves apart from competitors. It acts as a platform in which you can promote your product or service, share additional insight into its background, educate customers about updates and new features, and introduce other members of your team. [source: Jennifer Beese, Sprout Social] However, the
Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. In this post, I’ll (Ross Kimbarovsky) offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to
Have you ever heard; “If your web page does not show up on page one of a search that you don’t exist to the searcher?” Do you believe it? Well you should because it’s true. [source: Keith Sauro, DigitalSherpa] Put yourself in the shoes of a consumer. When was the last time you went