The Importance of Web Design to Your Small Business Marketing Strategy
Small business owners are now competing in the era of the digital economy. Customers are searching and researching for information about businesses on the Internet prior to making a telephone call or taking a trip to a brick-and-mortar location.
A comprehensive and effective Website is essential to your small business marketing strategy. Your business needs to be seen on the Internet and it needs to provide the information customers are looking for.
Your company’s Website is a direct representation of your brand, and is likely the first piece of the brand your digital customer base will come across. It is a hybrid of a calling card, commercial and data sheet. Therefore, it must perform all of these functions.
Your small business customers should be able to logically find your contact information, statistics about your business, and links to learn about your products or services on your site.
Making your Web design easy to navigate and cohesive with your brand is perhaps the most helpful tactic you can implement. In fact, when it comes to the Internet, people must be able to find it quickly and easily.
The average digital consumer is relatively impatient and has a short attention span. If they can’t find what they are looking for on your site within a few seconds, they will look elsewhere. This could easily turn into a customer lost to one of your competitors. Massive graphics, video and flash may make navigating your page slow or cumbersome. Instead, focus on a clean and simple layout that is intuitive to use.