Easy to use
WordPress is an easy, to-go platform where users can manage, edit and add content per their requirements without scratching their heads in confusion.
Plugins
WordPress has a wide selection of plugin options that can extend its features and functionality without affecting its core code.
Integrations
WordPress provides 3rd party e-commerce integration and other payment gateway integrations that have made online shop development fast and easy.
SEO Friendly
WordPress is very SEO friendly and will help you improve your inbound marketing strategy without investing a lot of money.