A variety of tactics that will grow the success of your business.
The following strategies can be incorporated in a comprehensive online marketing campaign, which in turn can improve your return on investment.
Search Engine Optimization (SEO) Strategies
Adding Share Buttons to Your Website – With the implementation of social network share buttons, you will make it very easy for people to become promoters of your brand by just clicking a button and letting all their friends know about what you are offering.
Adding Social Bookmarking Buttons to Your Website – Bookmarking provides users with an conveniently accessible way to share pages on your site, which will help in gaining more fans and followers.
Adding Visual Content to Your Blog Post is Important – Make sure that every publication that you release has enough extra information so that people won’t have to leave your blog in order to find out more. Adding informative videos and images really makes all your efforts a lot more powerful.
Black Hat Practices vs. White Hat Practices – You have thousands of people trying to make an honest living online, but you also have thousands of people who will be willing to con you and scam you out of your money.
Copying and Stealing Content Is Bad For SEO – When you take material from other sources and post it as your own, you are doing something that is called a “blackhat” marketing strategy. This means that you are doing something illegal in order to fool search engines.
Difference Between Google’s Hummingbird and Penguin 2.1 – Basically the way it works is that Penguin helps regulate and monitor black hat techniques while Hummingbird aims to provide more contextual results for your searches.
Difference Between Local SEO and Regular SEO – If you have a very powerful business that has a great product but you have a lot of competition in your area, you need to learn the difference between local and regular SEO in order to stay on the top of the competitive market.
Great Content Plays An Important Role in Increasing Rankings – If you post many articles every week and they all have quality information for the readers, you can be sure that this will increase your SEO mainly due to the fact that a good article always gets linked by many of the people who read it.
Guest Bloggers: Letting Other Writers Provide Content For Your Blog – If you find others who are interested in writing and they want to have a good outlet to showcase their skills, you can offer them some guest blogging space and this will greatly improve your SEO.
Guest Blogging: Providing Content For Other Blogs – You can’t just concentrate on your own blog and think this is enough. You should also become a guest blogger for a few important blogs and this will open up many possibilities for you.
Increasing Profits By Targeting “Buying Keywords” – You need to go the extra mile and make sure that you study every move that your competitors are making with all the keywords that are helping them to increase profits.
Increasing Sales With SEO – If you have a great product and you combine that with proper SEO strategies, you will see a huge increase in your sales. The most important thing to focus on is that your quality is top of the line.
Intro to Google Analytics and How It Can Help You – Google Analytics provides you with a report on a lot of things that are very important. It will show you the countries that people are visiting from to the amount of time they spend in your site.
Intro to Google Authorship – Google Authorship allows you to start publishing and ranking your content with your name on it so that you can claim it as your own and add more value to your credibility as a writer and/or established thought leader.
Keyword Tags For Blog Posts, Videos, and SEO – You must research the most popular keywords that are being used to search for similar material and then you must tag your content with those keywords.
Linkbuilding: Quality is Better Than Quantity – There is a misconception when it comes to links where people seem to think that more is always better, but the truth is that when it comes to link building the best strategy is to get quality backlinks instead of a lot of useless ones.
Make Sure Your Website is Properly Displayed on Mobile Devices – You cannot afford to have a Website that is not optimized to be seen on these mobile phones because you would be losing a very large portion of the potential customers you could have for your products or services.
On-Site SEO is Just as Important as Off-Site SEO – Having easy to read URL’s, optimized keywords, meta tags and clean codes are all ways to increase improve your SEO efforts and turn your Website into a very powerful and professional place for people to visit.
Optimizing for Google Images – The best thing do to is make sure that all the images you have on your Website have names that relate to your niche. You should never name an image “01” or “image4” if you want to be able to use them as a strategy to gain more views and hits.
Optimizing for Google Places – You need to provide very accurate and easy to understand information to your potential costumers if you want to take advantage of the power of Google Places.
Optimizing for Google Videos – We would advise that all your videos are carefully analyzed to see what kind of keywords are going to be more helpful than others.
Optimizing for International Audiences – This can be expensive and not everyone has the kind of budget required to perform this tasks. If you really want to find an efficient and easier way to do it, you can install language packs that allow you to translate your Website with the click of a button.
Penalized by Google: What To Do If You Lose Your Rankings – This is really one of those situations when the best thing you can do is start all over again with a new project while you are able to get your site out of the penalty box.
Purpose and Importance of the “Alt Text” – Alt text on images is something that has never been given too much importance by many Webmasters and this could be a very big mistake. It allows the image to have text that can be picked up by software that turns the text into voice messages.
SEO Can Help You Steal Your Competitors’ Customers – If you have proper SEO in your Internet marketing efforts, you will be able to start getting a lot of traffic that comes from people who already checked out another business in the same niche but are still looking for a better service.
Some Keywords May Take Longer To Achieve First Page Rankings – There are many keywords and topics that are considered hot and popular. Others are smaller, and their competitiveness and the amount of traffic they receive are much lower than their counterparts.
Split Testing For Google Advertising – You should always test the title of your ad, the second line and the third line as well. The display URL should also be split tested but never forget that this should not be done all at once.
The Importance in Keyword Research and Competitor Analysis Before Starting SEO – If you do not know how to properly research the kind of keywords you brand will benefit from optimizing and the kind of keywords that your competitors are using, you will never be able to get the most out of your SEO efforts.
The Importance of “Review Listings” Sites – The Internet has allowed for people to start posting their personal reviews on every business that they purchase something from. They do it with pretty much everything that they have ever invested on.
Understanding Article Directories and Website Directories – Having your site listed in a directory and having your articles listed too are both very important things that you need to consider to make your efforts even more fruitful.
Understanding Link-baiting and Link-building – First we will start with Link-building because it encompasses pretty much everything we do online. This basically means any links that point from an external source into your Website or social media pages.
Understanding Social Bookmarking and Forums – You could create a general discussion thread that is not related to your site content but it could end up getting people to your site and they might be interested in what you have to offer.
Using Content to Enhance Your Online Press Releases – There is a huge difference between a press release that is written with plain text and something that provides the user with a video and images to go with the content. Providing your readers complementary media will quickly gain more traction for your brand.
Using Facebook to Increase SEO Rankings – The competition is very fierce in this network and it requires that you step your game up and work hard to provide the best possible results for making a first impression.
Using Google Keyword Planner – Google allows users to take advantage of the keyword data in their search engine directory in order to have more control of the kind of keywords they will be using in order to boost their SEO efforts.
Using Google Plus to Increase SEO Rankings – Some people would say that Google plus has everything Facebook offers but in a more organized and professional interface that is very easy to use for beginners and experts alike.
Using Instagram For SEO – Never neglect anything that can help you gain more exposure and this is definitely the case with Instagram. The more contests you run and the more people you feature, the higher the number of visitors is going to get.
Using LinkedIn to Increase SEO Rankings – Once you setup LinkedIn page you should make sure that you have create links to your Website and to any external information that you find of value.
Using Pinterest to Increase SEO Rankings – The more you interact inside the Pinterest community, the more chances of reaching a higher audience you will have. This is the key to successful SEO strategies.
Why You Should Hire A SEO Company – Hiring an SEO company is not a luxury at all. It’s actually an essential process of Internet success. One that you should never take for granted if you want the best results.
Social Media Management Strategies
Buying Facebook Fans is a Bad Idea – This might not sound like such a big deal, but the truth is once your fake fans get deleted and blacklisted, your own page could end up being deleted.
Buying Twitter Followers is a Bad Idea – The problem is that some people are using exchange systems that basically provide a follow for a follow. This means that someone else who is also interested in making money online is trying to boost their Twitter numbers and they are probably using a fake account to achieve this.
Conversationalists and Influencers: Reaching Beyond Your Target Audience – Just imagine how much you could get done if you decided to spend a few hours a week looking for people who are not interested in buying what you are selling, but they might have something to offer to you as far as promotion goes.
Curating Content is Great For Social Media – You need to make sure that you have recreated the content in such a way that it is helpful for those who read it. Once you are able to do this, you can start updating as much material as you’d like.
Increasing B to B Sales with LinkedIn – Start networking with the people responsible for the sales in each company in order to engage in conversations that could end up providing you with a very good opportunity that will benefit both parties.
Intro to LinkedIn Ads – There are many ways that you can tweak the ads in order to reach the correct group of people. This will work efficiently depending on what you are trying to accomplish with your advertising campaign.
Leveraging Social Analytics To Gain Valuable Insights – What kinds of traffic you are attracting with your content. How often they come back and how many of them never do. These are all important and powerful ways to find out if you need to tweak your campaigns.
Leveraging Social Media Tools to Manage Your Profiles – When you have the proper tools to maximize productivity and save time, you will start to see an increase in your Internet marketing results.
Marketing on Foursquare – This truly creates a huge amount of opportunities for anyone who is interested in getting more exposure for their location. The first thing that we recommend is that you take the time to claim your business location in the app.
Pros and Cons of Buying YouTube Views – There are many services out there that offer to sell you YouTube views for different prices, but you need to consider the pros and cons of pursuing these kind of services to boost your views and get your videos to rank higher.
Pros and Cons of Scheduling Posts – This can be helpful but at the same time it can have negative aspects to it such as the fact that most of your automated posts will most likely not be shown in the news feeds of your followers as much as those posts that you create inside the platform.
Split Testing For Facebook Advertising – Try to change all your variables one at a time in order to avoid losing a winning combination because you changed the entire set of variables at once.
The Importance of Endorsements for Your LinkedIn Profile – The best thing about this feature is that it allows people to see your most valuable skills and how many endorsements you have been able to get for each one of them.
The Importance of Recommendations for Your LinkedIn Profile – Even if your profile is very slick and well written, you will still need to show people that you are a great person to work with; recommendations are great for this.
Tips for Creating the Best Infographics – You need to include 3 very important features every time you create an infographic. They are visual appeal, textual content and knowledge.
Using Facebook to Increase SEO Rankings – The competition is very fierce in this network and it requires that you step your game up and work hard to provide the best possible results for making a first impression.
Using Google Plus to Increase SEO Rankings – Some people would say that Google plus has everything Facebook offers but in a more organized and professional interface that is very easy to use for beginners and experts alike.
Using Instagram For SEO – Never neglect anything that can help you gain more exposure and this is definitely the case with Instagram. The more contests you run and the more people you feature, the higher the number of visitors is going to get.
Using LinkedIn For Direct Email Campaigns – Once you have setup your LinkedIn and established a good amount of followers that have added you to their network, you can start to build listings according to the level of connection you have with each person.
Using LinkedIn to Increase SEO Rankings – Once you setup LinkedIn page you should make sure that you have create links to your Website and to any external information that you find of value.
Using Pinterest to Increase SEO Rankings – The more you interact inside the Pinterest community, the more chances of reaching a higher audience you will have. This is the key to successful SEO strategies.
Using Vine To Increasing Brand Presence – The whole concept is built around the idea that the average adult attention span is no more than 7 seconds. The videos you can upload to vine are no more than 6 seconds long.
Why You Should Hire A Social Media Company – Social media management and marketing can be very tough to handle on your own. This is especially true when you do not know the ins and outs of each platform.
Blogging Strategies
Adding Visual Content to Your Blog Post is Important – Make sure that every publication that you release has enough extra information so that people won’t have to leave your blog in order to find out more. Adding informative videos and images really makes all your efforts a lot more powerful.
Guest Bloggers: Letting Other Writers Provide Content For Your Blog – If you find others who are interested in writing and they want to have a good outlet to showcase their skills, you can offer them some guest blogging space and this will greatly improve your SEO.
Guest Blogging: Providing Content For Other Blogs – You can’t just concentrate on your own blog and think this is enough. You should also become a guest blogger for a few important blogs and this will open up many possibilities for you.
Keyword Tags For Blog Posts, Videos, and SEO – You must research the most popular keywords that are being used to search for similar material and then you must tag your content with those keywords.
Purpose and Importance of the “Alt Text” – Alt text on images is something that has never been given too much importance by many Webmasters and this could be a very big mistake. It allows the image to have text that can be picked up by software that turns the text into voice messages.
Website Strategies
Adding Share Buttons to Your Website – With the implementation of social network share buttons, you will make it very easy for people to become promoters of your brand by just clicking a button and letting all their friends know about what you are offering.
Adding Social Bookmarking Buttons to Your Website – Bookmarking provides users with an conveniently accessible way to share pages on your site, which will help in gaining more fans and followers.
Make Sure Your Website is Properly Displayed on Mobile Devices – You cannot afford to have a Website that is not optimized to be seen on these mobile phones because you would be losing a very large portion of the potential customers you could have for your products or services.
Penalized by Google: What To Do If You Lose Your Rankings – This is really one of those situations when the best thing you can do is start all over again with a new project while you are able to get your site out of the penalty box.
Purpose and Importance of the “Alt Text” – Alt text on images is something that has never been given too much importance by many Webmasters and this could be a very big mistake. It allows the image to have text that can be picked up by software that turns the text into voice messages.