Digital transformation offers an unparalleled opportunity for small and midsize companies to get bigger, more nimble and turn the tables on much larger competitors. [source: Forbes] When everything is digitized and tracked, businesses can work directly with suppliers and customers while improving control over their business. Adapting to a Digital Marketplace To better understand how
The customer has always been king. Customer engagement is the holy grail of marketing; creating an emotional attachment to a brand can create loyalty, which means longer-term, less price sensitive and therefore more profitable customers. Customer engagement can make a significant financial difference: research from Gallop in 2014 found that customers who are fully
Digital transformation has impacted nearly every person and business on Earth in some way. [source: Digitalist Magazine] For small and midsize companies, digital transformation has brought unimaginable opportunity to become more nimble, expand, and turn the tables on much larger competitors. When everything is digitized and tracked, businesses can work directly with suppliers and customers
Digital innovation is reshaping the manufacturing (B2C) sector. Transforming A Business Grammy-nominated music producer and the proprietor of New York’s iconic Katz’s Deli is sitting down to discuss three meaty components of successful change: customer focus, innovation and agility. It’s Real. It’s Now. Technology is shaping our society & redefining the business landscape in a
Empowering digital transformation from the inside out To compete in the 21st century economy, the success of digital transformation projects sort the winners from the losers. [source: GigaBit Magazine] Companies are becoming more and more confident in the benefits technology is bringing to their organizations and eager to harness the opportunities that the cloud, mobility