Today's marketers must become stewards of the customer journey, building strong relationships with customers... wherever they are. Unlike traditional approaches to marketing where you specifically target prospects with direct response offers, engagement marketing allows your audience and potential customers to interact with you and shape how they would like to communicate with you. Engagement marketing
Get Noticed in Today's Crowded Marketplace You can surpass the marketing efforts of your larger counterparts--without spending beyond your means. [source: Inc Magazine] Although being a small or medium-sized business can feel daunting when compared against bigger, longer-established corporations, there are definitely ways SMBs can still stand on equal footing--maybe even surpassing their larger counterparts--without
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is: everything. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all
Unlike traditional approaches to marketing where you specifically target prospects with direct response offers, engagement marketing allows your audience and potential customers to interact with you and shape how they would like to communicate with you. Engagement marketing begins when an interested person takes an action to begin an interaction with you. Engagement means someone
Customer engagement is important for the growth of any business. In today's digital world, engagement is the difference between respectable growth and unacceptable churn. [source: Stunning] Unsurprisingly, research has found that the number one reason for churn in the SaaS industry is lack of product use. The customer’s relationship with the company is also a