Brand advocates: People who are enthusiastic about your brand in real time are way more powerful than a 'testimonial' [source: Sarah Welstead] Ah, case studies and testimonials. So often discussed (in strategy meetings, marketing meetings, website meetings, business development meetings); so rarely actually done. If I had a nickel for every time I've sat in
Great businesses know how to sell. Driving revenue through customers helps your business grow, and is the best way to bring money into your company. Because of this, it's essential that you know how to close clients when you have the chance. [source: Inc Magazine] To gain a deeper insight into this topic I recently
Are you still making excuses? After years of working with small business owners, we’ve heard every excuse under the sun for why any given company doesn’t need to have a Website. [source: Homestead] “But my industry isn’t technical,” we hear as one common refrain. Another excuse, “I just don’t have time to build a Website right
There’s no better way to reach thousands of potential customers than with a great online presence. And to build that presence, you need a proven, workable online marketing strategy. [inforgraphics: WebDam] [source: Business2Community] Marketing your business online requires some knowledge and some effort, but you don’t have to be an expert to make
Now 2014 has moved into its second month (don’t ask me how that happened), I’m assuming your PR plans for the year have already been put into action. I think it’s fair to say those PR plans will include attracting media attention, but how do you go about attracting a lot of attention without spending