You Need a Mobile Ready Website and Here’s Why. In 2015, Google announced two major algorithm changes that will increase the importance on having mobile friendly content. Starting April 21, Google will increase the weight of mobile-friendliness among their ranking factors. It is worth noting that there will not be varying degrees of mobile readiness,
Even if you're not planning on selling online, a well-crafted site is essential for any business. Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a Website? A: That's a good question. In fact, it's one of the most important and
Creating new business models where digital meets physical Businesses today are undertaking digital transformations, rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. The challenge for business is how fast and how far to go. [source: IBM] Business leaders have long used information technology to
There’s a lot of noise out there…in fact it’s down right deafening. In a culture where businesses are constantly competing for customers’ attention both on and offline, it can be challenging for any business—big or small—to stand out from the crowd. [source: Jennifer Miller, Colorado Biz] There are, however, a few strategies you and your
If you’re a small- to midsize-sized business and in the business-to-business space, you know how messy the digital revolution has been for marketing and sales. Not long ago, a sale needed some sort of human interaction — even with the Web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do