Many beliefs that email marketers hold true regarding email are simply false, according to research and analysis conducted by the email marketing agency, Alchemy Worx. They have analyzed data sourced from their work with customers and industry figures to arrive at these conclusions. Here are seven such email myths: Myth 1. Consumers are drowning in
A successful email marketing campaign requires your content, list and timing to all work harmoniously. There’s a lot to know! So here are the top 10 email marketing questions from you, all in one place. If you’re new to email marketing or simply need to rethink your marketing strategy, continue reading! [source: Mad Mimi] 1.
One thing you should know when using social media or any other medium to get leads is that not all leads are created equal. You could get a 100 leads without converting any of them into a paying customer. On the other hand, you could get only 10 leads and still convert 2 of them
Social media tools such as Pinterest and Facebook may be all the rage, but email remains the top social network and is also the bedrock of B2B interactions, including customer communications, transactional messages and lead generation, two studies independently found. Yes email—that channel that most people really don’t consider a social network at all—happens to be the most-used method