How many times have you heard this or a variation of it? "We tried _____ marketing tactic. It doesn’t work." [source: Bloomberg Business] While it may be true that a given approach is ill-suited for a particular industry, audience, or situation, in my experience the tactic is less often to blame than the implementation of
That is not a joke headline. Last year, an Ad-ology study found, 46 percent of small businesses surveyed said they did not have a Website. What are they waiting for? Granted, the number of small businesses with Websites took a jump in the past two years, from 33 percent to 45 percent, a Discover study
These days, if your business does not have an Internet Web site up and running, you are not ready for clients, customers or potential investors. Customers go there to check on the details of your offerings, investors look there to check out your management and sales approach, partners go there to see how they might fit, and
Yodle has released the findings from its first Small Business Sentiment Survey... which recently asked 306 small business owners nationwide for their perspectives on a variety of topics, and found some interesting results when it comes to SMBs and technology. According to a recent survey, which was conducted by a third-party research firm, “many small