Infomediaries have a unique ability to exploit the Internet’s most salient characteristics. There are three acknowledged facts about the Internet’s effect on commercial activity. First, it shifts power from sellers to buyers by reducing the cost of switching suppliers (the next vendor is only a mouse-click away) and freely distributing a huge amount of price
Business, trade, commerce–all of these things have existed in some form since ancient times. However, as technology and knowledge evolved, the way that business was conducted has changed as well. The rise to popularity of the Internet everywhere in the world has had a profound impact on companies everywhere. Here are some ways that the
“The Internet’s biggest impact on SMEs has been as a great leveller, making it possible for a small firm to be a global company from day one, with the reach and capabilities that once only large companies could possess.” — Charles Roxburgh, a director at the management consultancy McKinsey, which has been researching the impact
These days, if your business does not have an Internet Web site up and running, you are not ready for clients, customers or potential investors. Customers go there to check on the details of your offerings, investors look there to check out your management and sales approach, partners go there to see how they might fit, and
Customer expectations are creating a competitive and fast-paced landscape for small business owners. Many aren’t using current technology tools to help deliver a great customer experience. [source: GoDaddy] Customers are especially picky about online presence, response time and overall professionalism. According to the results of a recent survey sponsored by GoDaddy, customers are 9 times more likely