So why should a small business either develop or strengthen its presence online? Clearly the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt
Digital marketing is something that every business needs to stay viable in a growing online and virtual world. Here is how the right combination of various digital marketing techniques — specifically, paid and organic techniques — will benefit your business and help it remain viable. [source: http://www.matchcraft.com] Short Term vs. Long Term Trends of Digital
Survival Guide for Marketing The future of digital marketing will be characterized by data-driven corporate AIs, personalized customer experiences at scale, and consumers who knows their own worth. Digital Strategist Jerry Silfwer, CEO of Spin Factory and author of the Doctor Spin blog, takes a stab at predicting the future of digital marketing in 2025.
Holiday traditions tend to stay the same every year, while holiday marketing is an entirely different story. Shopping for the holidays is about to go full-throttle in the next week, with the National Retail Federation is reporting sales in November and December to grow by $82 billion, a 13-15% increase from 2012. And nearly half
Coca-Cola has unveiled its new ‘one brand’ global marketing strategy, and ‘Taste the Feeling’ tagline and campaign. The strategy will bring all of the beverage giant’s trademark products – Coca-Cola, Diet Coke, Coke Zero and Coke Life – under one iconic brand image. Set in a supermarket, the spot romances the experience of drinking a