It's time to rethink digital marketing, not as an expense, but as opportunity to boost the bottom line. This was the advice Loni Stark began our conversation with when we spoke this morning about digital marketing trends. Stark, director, product and industry marketing, at Adobe Systems, added that marketers need to start by asking themselves
A New Kind of Consulting Business Strategy& CEO Cesare Mainardi and PricewaterhouseCoopers International Chairman Dennis Nally discuss how Strategy& and PwC will lead the way in changing the consulting industry, for good. Big Digital Trends Shaping The Future Looking to give your company a digital edge? Focus on the top three digital trends shaping the
Make your point loud and clear without saying a word. Most of the information people take in about their surroundings is visual. [source: Laura Montini, Inc Magazine] When someone is listening to learn more about you and your company, they're also closely observing your body language for even more clues. Are you conveying the message
Only by learning to embrace rejection did CEO of tech startup addappt find success. Mrinal Desai knows what it feels like to be rejected. Before he became the cofounder and CEO of address book app addappt--whose name is infused with the spirit of resilience--he was turned away more than he was welcomed. [source: Inc Magazine]
Business Review Australia discovers what companies need to do in order to react positively to change. Recent years have seen scores of iconic businesses and brands fall by the wayside. The demise of Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to