Powering Brands and Business

Premiering on Wall Street Journal Live and The Telegraph, UK-based TRACC has produced a video about Interbrand. Working with Interbrand's Global Marketing & Communications team over the last year, the video features our senior leadership explaining why, in today's global marketplace, creating and managing brands as business assets is more important than ever before. Featured

The Importance Of Effective Branding

Branding is, according to the American Marketing Association (AMA), "intended to identify the goods and services of one seller or group of sellers and to differentiate them from those other sellers". In other words, your company's name, signs, symbols, stationery-, Web- and product designs are the public face of your company, its identity, and therefore,