If your small business doesn’t have a Website, you might as well be invisible.
Whether your small business is local and located on Main Street, or located entirely online, a Website is the most basic tool and a must-have in order to be successful.
If your business doesn’t have a Website, you might as well be invisible because chances are, potential customers looking for the types of products or services you offer won’t be able to find you.
A Website can act as your business’ home on the Internet. It provides a place to disseminate information about your business, 24 hours a day – 7 days a week. It gives you a place to showcase your work, toot your own horn, provide some basic information about your company and your employees, and it can be a forum where you can share your passion with the world and why you do what you do. Potential customers want to connect with you. They want to find more information about your products or services, and a Website is an easy and affordable way to do that.
But simply have “a Website” isn’t enough. You also need a professionally designed Website. The only thing that might be worse than no Website at all, is a Website that is unappealing, unsophisticated, or one that looks amateurish.
If you’re serious about growing your business and you don’t have a business Website or one that is professionally designed, purchasing a business domain, installing WordPress and customizing a premium theme should be the next steps you take to make it easier for potential clients and customers to find your business.