Creative tips for introducing postcards into your marketing mix
[source: VistaPrint]
Five Tips for Designing an Effective Postcard
- Choose an interesting graphic or photo that’s visually relevant to your business.
- Remember that more isn’t always better…keep the text brief and easy to scan.
- Keep it benefit-oriented so customers can immediately understand what’s in it for them.
- Offer a specific discount or premium.
- Set an offer deadline to add a sense of urgency.
Measuring the Effectiveness of Postcard Marketing
- Track Postcard Use. If you’re using postcards as coupons, keep a record of how many were used in-store or on your website.
- Monitor Your Online Presence. Keep tabs on your social media “likes,” comments, follows and mentions during the postcard campaign.
- Tinker, Print, Repeat. Talk to customers to find out what they liked and didn’t like about your postcard, and use their responses to guide future campaigns.
Five Tips for Using Your Postcards Effectively
- Postcards can be used to help gain new customers, retain current ones, announce sales, and even increase web traffic. Check out these three tips on how to utilize postcards.
- Have an accurate, updated postcard mailing list of targeted prospects to send your postcard to.
- Make the call-to-action crystal clear, and easy to understand.
- Provide sufficient contact information to make it easy for customers to reach you.