Reel In Clients and Customers
A well-written online news release is a great asset. Let’s look at writing great body copy to keep your readers engaged and maximize your sales.
Here are three tips for writing great body copy to create a positive, lasting impression for your brand.
Tell a Story
Think like a journalist to write your news release. Answer the five key W’s within your first paragraph: who, what, where, when and why. This gives readers a quick snapshot of the news. The following two to three paragraphs of the release should include additional details about your story, as well as a quote from the senior person at your company explaining what your news means for the company, your customers and the market overall.
Optimize
Repeat the keyword you optimized your headline with in the body of the release. This helps your ranking with search engines, and it helps potential customers to find you. Including hyperlinks within the body of the news release will also help build traction for your news. Link to your own website first, but also consider linking to informative websites that are relevant to your news or your brand.
Proofread
Typos live forever online. Triple-check your news for typos and grammar mishaps by having at least one other person proof the release. This includes fact-checking contact information, such as emails and phone numbers, to ensure they’re correct. Some old industry tricks: read your release out loud, or start at the bottom and read it backwards. Both will help find grammatical errors and typos that might not otherwise be caught.
A news release doesn’t have to be long to have impact, but it does need to be clear and to the point. Meanwhile, using the right keywords will keep you at the top of SEO searches.