Smarter Commerce uses customer insight — deep insights about customers — gleaned in large part from the global conversations taking place online — to deliver timely and personalized engagement across multiple touch points.
IBM’s integrated portfolio of solutions includes:
Consulting & Services, Software, Advanced Analytics & Infrastructure for the following core business processes: Contact Center Optimization, Channel Transformation, Predictive Analytics and Modeling; Behavioral Segmentation; Cross-channel Campaign Management; Search Optimization, Ad Targeting; Marketing Resource Management, Marketing and Campaign Management Business Process Outsourcing.