You don’t have to be a big city, four star restaurant to establish and benefit from a distinctive, informative, social and search-friendly Web presence.
In today’s world, restaurants, local cafes and small eateries are using the Internet and social media as marketing tools. Consider these options:
• Post reviews of your restaurant on your site to attract new customers
• Post the menus so customers never have to scrounge around for take-out menus and your phone number
• Post Web only promotional deals such as “two for one meals” so customers will be tempted to check the site regularly
• Encourage email feedback: customers can contact the restaurant staff with suggestions or comments, and viewers can read the exchanges
A Competitive Advantage
As with all businesses, the food industry is highly competitive. So give yourself an extra edge and build an attractive, easily accessible Web site. Here are some things to should include on your site:
• Basic information (phone and fax numbers, hours of operation, the type of payment accepted) and easy to follow directions
• History of the restaurant and profiles of the main staff, including the owner, chef, pastry chef, host or hostess
• Convenient online ordering systems
• Exciting new menu designs - Advertise weekly specials and promotions
The look of your restaurant, including the color scheme and logo, should be prominently displayed on your site. In this way, customers will feel an instant connection between the Internet and the establishment. Put your Web site address on all your merchandise to reinforce your business in your customers’ minds.
You will be amazed at the positive effects of having a distinctive and informative Web site. Your employees will spend less time fielding phone calls because customers can find just about everything they need to know by clicking a mouse.
As most restaurateurs know, there is nothing quite like the power of word of mouth. We bet some of your best customers hear about your food from a friend, who hears about it from a friend, and so on. A Web site is another sure fire way to start a buzz and garner new customers.
Having a Web site to promote, market and advertise your restaurant is simply smart business.
If it is time you had a distinctive, social, informative and search-friendly Internet presence, contact me for a free quote:
Ted Dixon :: 845-853-8051 :: ted@ted360.com