Increasingly, even small businesses can generate new opportunities from beyond their zipcode. As the CEO of a large company, there is nothing I enjoy more than meeting visionary entrepreneurs and seeing their small businesses take off. [source: Entrepreneur] Two that come to mind are “Cakes by Darcy,” a bakery in Roswell, Georgia, that makes the
New survey indicates 1 in 5 small businesses use social media in place of a Website. Many assume a Website is cost-prohibitive and may not consider the risks of not having one. [source: PRNewswire] More than one-third (36%) of small businesses do not have a Website, according to the Websites section of the fourth annual
In the very near future, every successful company will become a digital business. But not every company making the attempt will be successful. It’s hard to predict the winners, and the companies who won’t make it, because every situation is unique. [source: Microsoft] According to Harvard Business Review, 84 percent of today’s CEOs believe digital
If you’re a small or medium-sized business, growing your online presence can seem like a minefield – particularly if you don’t have the resources for a dedicated digital team within your organization. Whether we’re talking Facebook and Twitter, email marketing, mobile Web, or YouTube and the latest industry apps – there’s a lot to keep
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