A stroll down Main Street is not what it used to be. Your windows and facades may be enticing and inviting, but they are not enough to keep you competitive in these technological times. [source: Forbes] You also have to paint a pretty digital picture if you want your business to stand out from the
Every morning, I stop at Starbucks on my way to work for a caffeine fix. I park out front, run inside and bypass the line to where my Americano is ready and waiting. All I have to do is order through the app before I leave my house. When I show up a few minutes
How to improve customer experience in the digital age In today's business climate, companies need to ensure an excellent customer experience across all their channels to remain competitive, but how is this possible in a digital-first world? [source: The Telegraph] Increasingly, customers engage with brands across a number of channels while competition from all quarters
Digital growth often comes at the expense of customer experience, but a new approach offers a win-win. Digital transformations are happening everywhere as companies of all sizes across the globe contend with the changing nature of using new technology to deliver value to customers. [source: MIT Sloan] What started simply enough as a new way
Digital transformation offers something for every company -- although that something may be different in every case. Every company can benefit from digital transformation, but that doesn’t mean every company should change in the same way. Digital transformation means different things to different people. The right path depends on the needs and opportunities of the