The Scenario: You’ve spent countless of dollars and hours getting your gorgeous Website up-and-running just the way you like it. It looks great on your office desktop and your business laptop. Then, something fishy happens: You’re on the road and you receive an email, “I can’t see anything on your Website beyond your homepage.” Or,
“It’s about quality, not quantity!” If you’ve been part of the business world for a while, you’ve probably heard this once, twice, or a thousand times. When we dive deeper into it, though, we’re able to see it’s not really the most logical statement in the world. After all, if you don’t also focus on
In an ever-changing digital world, businesses are doing whatever they can to stay on top of the game. That means that traditional marketing is out, and digital marketing is in. It just makes sense, considering that the internet is such an important part of our lives. It’s both our mode of communication and our information.
“Each of us increasingly connects to the network via multiple devices in our always-on connected lifestyles.” “Whether by video phone calls, movies on tablets, Web-enabled TVs, or desktop video conferencing, the sum of our actions not only creates demand for zettabytes of bandwidth, but also dramatically changes the network requirements needed to deliver on the
The digital economy is changing the way Australians interact, connect and transact, and is one and the same as the broader economy. “It’s not just online purchases,” says Rebecca Burrows, General Manager Segment Development & Marketing, Business & Government at Australia Post. “It’s checking your email, using social media, using public transport cards that you