New business is the lifeblood of your marketing or advertising agency, which is why growing sales should be among your top priorities as a leader. Winning new clients isn’t easy, though, given the competitive nature of the global economy, and the tight budgets of your clients. [source: The List Inc.] To outperform the competition, it’s

New business isn’t something most agencies worry about — until it’s too late. Unfortunately, “too late” is often the moment after you’ve lost your biggest client. Every agency owner dreads this moment. [source: Digiday] After receiving the call, he rallies the leadership team to bring in some money, and the creatives get to work sending

For over 20 years, I’ve been directly involved in new business development for advertising agencies on a national, regional and local level. During that time, I’ve built new business departments for three agencies, completed well over 200 RFP’s, and made formal presentations for accounts ranging in size from a $15,000 Web design project to a