In the current marketplace, a considerable number of organizations leverage email marketing to connect with potential customers and forge better relationships with existing clients. While there is much debate on its efficiency, the fact remains that when it is carried out effectively, email marketing can be an indispensable way to reach out to a company’s
Although consumers' communication habits have evolved with the rising popularity of social media and smartphones... brands are still turning to their dependable friend — email — to attract and retain customers and boost their bottom lines. [source: Mashable] There's no denying that email is showing signs of decline — the number of visitors to web-based
If you have established and are growing a strong contact database, email marketing can be a good way to keep in touch with them. It is a quick, direct, low-cost method of communication. Since email has become such an integral part of the way people communicate today it is often an effective way to reach
The cutthroat inbox of your standard consumer roils with marketing messages, competitive subject lines, and scores of attention-seeking emails. With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise? [source: Kevan Lee, BufferApp] To
Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. [source: Forbes] Thinking about starting a company newsletter? Here are some tips to keep in mind. Make it easy to subscribe. Post