Developing brands with a digital-centric approach Brand is No.1 [source: Smart Insights] The Brand is the single most important element to a business or organization. If you think about what branding actually is; a position that has been carefully established, and a set of customer promises and an overall experiences based on communication and service,

Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. [source: http://www.marketingdonut.co.uk/] Many small business owners I talk to already understand that branding is essential to their business,

Everyone knows that branding is important. The biggest companies on the planet rely on creating a distinctive and powerful brand in order to be successful. So small businesses should definitely invest in the concept as well. [source: mobe.com] A brand can communicate something meaningful to your customers about who you are, and ultimately they will

Last year we bid farewell to recession... and not a moment too soon, but growing a business remains tough for everyone. [source: eventbrite.co.uk] Besides traditional advertising, what can you do to help put your brand name on everybody’s lips in 2015? We’ve compiled eight ideas to get people talking: 1. Hold an event Whatever type