Coca-Cola has unveiled its new ‘one brand’ global marketing strategy, and ‘Taste the Feeling’ tagline and campaign. The strategy will bring all of the beverage giant’s trademark products – Coca-Cola, Diet Coke, Coke Zero and Coke Life – under one iconic brand image. Set in a supermarket, the spot romances the experience of drinking a
A day in the life of a brand strategist AOL+ The Impact of the Internet on Branding "Besides portfolio and passion, what specfically do you look for in a brand designer?" "In an industry so dependent on following (or beating) the curve, what habits/skills help anticipate what's next?" "What's the most common mistake young PMs
Engaged employees are more productive, create better customer experiences, and are more likely to remain with their employers.* As a result, employers win because they get a more stable and motivated workforce and can, consequently, spend more time strengthening their brand. (*Performance Improvement Council cited studies by Gallup) [source: Forbes] A Gallup study also revealed
Cross Channel Marketing Today’s marketers can leverage multiple touch points (including social communities) to engage users, create great experiences, and ultimately build brand advocacy and results. But building great, engaging customer experiences within and across channels is no longer a nice-to-have - it is table stakes. [source: https://blogs.oracle.com] According to Forrester Research, consumers increasingly expect
Best Practices To make your business stand out, live your brand and deliver the values that matter most to your customers. [source: Inc] 1. Introduction: Your Brand Is What People Say It Is What inspires loyalty in a customer? The details vary from one transaction to another, but the unifying thread is always the same: