Political candidates are using social media in an effort to gain more votes. These new Internet channels will have an even greater impact on the upcoming elections. John Carroll, an assistant professor of mass communication at Boston University's College of Communication, offers analysis on the use of social media by the candidates in the
Old school is still the best school when it comes to cost-effectively promoting a small business today. According to Chris Mahlmann, CEO of Ideas in Motion Media, the most lasting and effectual ways to advertise yourself and your business are inextricably linked to connecting and engaging with customers. "Being in small business really means
David Armano (Senior Vice President for Edelman Digital,) is considered to be a highly influential voice on the subject of social media for business and has over 50,000 combined subscribers to his blog (Logic + Emotion) and Twitter stream. Logic + Emotion has consistently ranked in the top 20 marketing blogs according to
A very interesting and enlightening segment on CNBC about Social Media Marketing. In this interview, Gary Vaynerchuk, author of "The Thank You Economy" explains why businesses need to get on board with social media marketing. Who utilizes it correctly, and who failed. Engagement is key... relationship building.
Starbucks is right. Social media marketing is a big help. Everybody relies on social media for reviews now.