In business, this has always been true. But now a new breed of customer is dictating a new set of terms in the dynamic between buyers and sellers. [source: IBM] Customers approach a sale empowered by technology and transparency, with more extensive information from more sources than ever before. They expect to engage with companies
Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. In this post, I’ll (Ross Kimbarovsky) offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to
Social media has changed the world forever. In just 140 characters or an update to your Facebook status, you have the potential to connect with a complete stranger in the same town or across the globe. In an instant, Friendships are being formed. Business is taking place. People are connecting. And the world will never
“What is Social Media” explains in 2 minutes using 10 key facts why brands need to take notice of social media. Social media is the various activities that integrate... technology, social interaction and the construction of words, pictures, audio and video.
The Social Media Revolution 2012 The question is not whether you do social media... the question is how well you do it.