Just because you build it doesn't mean they will come! In today’s age of "Internet mania" it is hard to envision any business that doesn't need a presence on the Internet as a marketing tool. The problem for many small-business owners is the thinking that just because they have a Website, Facebook page or LinkedIn
10 Reasons Your Website Struggles To Generate Leads For Your Business Can a B2B company really generate new business leads through their Website? [source: Rick Whittington] Absolutely! Your Website has the potential to generate massive amounts of new business, but you have to unlock that potential. Because your Website is always available, it has the
The Surprising Basics Business Owners Are Ignoring You'd be surprised by how many business owners would rather stick their heads in the sand and not take advantage of basic online tools to grow their companies. Don't be one of them. [source: Rieva Lesonsky, GrowBiz Media] Ignorance is not bliss. Most people who hear 18th century
How Small Business Owners Are Wrecking Their Own Chances Of Success A couple of weeks ago, I found myself drawn to an article (“Are You An Ignorant Small Business Owner?”) on Amex Open Forum. Certainly not!, I huffed. Then – wait, am I? [source: Forbes] Having read the article, by marketing specialist Rieva Lesonsky, I was relieved
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing